We are honoured to be part of Asia’s leading and most comprehensive international food and hospitality trade event, Food & Hotel Asia, which took place in Singapore last month. The event drew more than 80,000 attendees from more than 100 countries/regions. The Ruby Jubilee edition saw trade buyers packing the exhibition halls over the four days, and a string of world-class competitions, workshops and activities were staged alongside the exhibition.
Working with the show organisers, UBM, we fielded a team of speakers at the show’s Knowledge Theatre, conducting 36 sessions during the course of the tradeshow. We spoke on a wide range of topics around digital marketing and communications that are relevant to today’s changing business landscape, especially for the food and hospitality industry. From the “ABCs of Storytelling”, to “Content Marketing 101” and “The Paradigm Shifts in Crisis Management”, our sessions were both informative and engaging, providing tips and best practices for attendees in building and enhancing their communications and marketing programs.