Archive

News & Opinions

  • AI & AR: Pirate Vernacular? Or the Future of Consumer Engagement?

    September 19, 2017

    We’ve all become closely acquainted and grossly familiar with AI and AR in our time spent servicing tech and non-tech clients alike. Industries, whether consumer-facing or not, are exploring how best to leverage these technologies in taking their businesses to the next level. In our obsession with staying ahead, we were interested in the forward trajectory for these technologies, and convened a panel, discussing this million dollar question: Will AI and AR take over the...

  • Creativity with purpose: PR lessons from Cannes

    July 25, 2017

    Creativity with purpose: PR lessons from Cannes Earlier this month we held a lively panel discussion about what PR can learn from this year’s Cannes Lions. Our industry may be on the fringes of this international ad festival, but there’s still a lot that PR professionals can learn from this year’s winners: Big ideas don’t need big budgets  State Street Global Advisors’ ‘Fearless Girl’ campaign topped the leader board at Cannes and is a fantastic...

  • FleishmanHillard Celebrates Five Cannes Lions Wins with Gatorade, Free a Girl Movement

    July 21, 2017

    CANNES, June 21, 2017 — FleishmanHillard (FH) and its clients have won five Lions at this year’s Cannes Lions International Festival of Creativity. The firm was the PR agency for four Lions with TBWA\Chiat\Day for Gatorade’s campaign, “Serena Williams | Match Point,” in both the Mobile and Promo & Activation categories. Additionally, FH was recognized with J. Walter Thompson Amsterdam for the Gold Direct Lion-winning entry for Free a Girl Movement’s “School for Justice” campaign. “School...

  • Paradigm Shifts in Crisis Management

    July 18, 2017

    News no longer breaks – it tweets. But are companies ready to communicate at the speed of their audience? While most organisations have crisis management plans, they are still less prepared than ever: only 49 percent have a crisis communications playbook for specific scenarios and less than a third conduct crisis simulations. Simply having a crisis plan is no longer enough – particularly if that plan has not been updated or tested in more than...

  • DigiMarketing Lab: FleishmanHillard at CommunicAsia2017

    June 2, 2017

    DigiMarketing Lab powered by FleishmanHillard Singapore returned for the third year at Asia’s premier ICT event – CommunicAsia2017- from 23rd May to 25th May. This year, we held 12 speaking sessions and 9 one-to-one consultation sessions where our colleagues shared the latest trends and insights in today’s digital world. New to the DigiMarketing Lab this year were our Clinic Sessions, giving CommunicAsia visitors the opportunity to engage with our consultants in one-to-one, personalized sessions to...

  • Vriens & Partners Signs Affiliation Agreement with FleishmanHillard in Asia Pacific

    February 22, 2017

    ST. LOUIS, February 14, 2017 – Government affairs consulting firm Vriens & Partners and global strategic communications firm FleishmanHillard today announced an affiliate partnership that leverages the considerable strategic consulting expertise of both agencies in Asia. From its regional headquarters in Hong Kong, FleishmanHillard provides communications counsel to many of the world’s largest enterprises with interests in Asia Pacific. Vriens & Partners, headquartered in Singapore, specialises in government affairs, public policy and political risk analysis...

  • #FH70 A Day of Friendship, Food, and Music: Celebrating Inclusion at Majulah Belanja

    October 17, 2016

    #FH4Inclusion is a commitment across our global offices to make a collective impact on social inclusion, an initiative that is an essential part of FleishmanHillard’s 70th anniversary celebration. Our team in Singapore supports the cause for inclusion of low-wage migrant workers; they’re an integral part of our city’s economy and social fabric, and we want to help tell their stories. We found an enterprising partner in Geylang Adventures. This young team has been actively advocating...

  • The best way to get a head start in PR? Jump into the deep end with an internship

    September 28, 2016

    It’s been slightly more than a year since I first joined FleishmanHillard as a graduate intern in the week of my actual graduation ceremony itself, and it has been (and still is!) an eye-opening experience into the world of public relations. Having joined on a whim to intern directly under the global crisis lead, I initially had no idea what to expect and what I should be taking away from the internship. After completing the...

  • Millennials and the Future of Commerce: Insights from Asia’s 1st Millennial 20/20 Summit

    September 23, 2016

    The Millennial generation grew up in a world of intense disruption led by technology and innovation. The power of the internet combined with the proliferation of mobile technology has transformed millennials’ needs, wants, and behavior. The Millennial 20/20 Summit (M2020) was a 2-day industry gathering hosted at the iconic Singapore ArtScience Musuem. More than 130 speakers and 1500 brands, companies, startups, and visitors came together to exchange thoughts and ideas on the future of technology...

  • Snapshot: Twitter Character Count

    September 21, 2016

    What you need to know To be relevant: Twitter is simplifying what counts toward its 140 character tweet limit. The rollout (effective Sept. 19) includes the following features for organic tweets only (not promoted-only tweets): Media Attachments: Natively added attachments will no longer count as characters within a tweet. This includes: Quote Tweets A poll with up to four answers One GIF Video up to two minutes 20 seconds long Up to four photos Any...