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Creativity

  • Creativity with purpose: PR lessons from Cannes

    July 25, 2017

    Creativity with purpose: PR lessons from Cannes Earlier this month we held a lively panel discussion about what PR can learn from this year’s Cannes Lions. Our industry may be on the fringes of this international ad festival, but there’s still a lot that PR professionals can learn from this year’s winners: Big ideas don’t need big budgets  State Street Global Advisors’ ‘Fearless Girl’ campaign topped the leader board at Cannes and is a fantastic...