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Paradigm Shifts in Crisis Management

July 18, 2017

News no longer breaks – it tweets. But are companies ready to communicate at the speed of their audience? While most organisations have crisis management plans, they are still less prepared than ever: only 49 percent have a crisis communications playbook for specific scenarios and less than a third conduct crisis simulations. Simply having a crisis plan is no longer enough – particularly if that plan has not been updated or tested in more than...